HOLIYAY 2021 FAQ + HOW TO APPLY

This will be THE go to #shoplocal experience of the season!!!

Holiyay is our signature event of the year, and now in its 6th year we are commited to bringing it back in an energetic and with safety top of mind. With that said, should we need to we will be prepared to switch to virtual (and after a year of it we are confident in how to execute it).

Applications for Holiyay craft retail experience are now open (applications deadline is Monday, October 4th).

Want more information? Join our monthly virtual info sessions (the September 28th one will be focused on HOLIYAY). REGISTER HERE

APPLY HERE

WHAT ARE THE DATES FOR HOLIYAY?

The dates for the IRL (in person) HOLIYAY craft retail experience will be Friday, November 26th and Saturday, November 27th (setup will run Friday morning and tear down will run 6-10pm on Saturday night).

(Should we need to switch to virtual, this online marketplace will run from Thursday, November 25th to Sunday, December 5th) - more details below.

WHAT ARE THE TIMELINES FOR IN-PERSON VENDOR PARTICIPATION?

OCT 4TH: Deadline to apply
by OCT 7TH: Acceptance email sent
by OCT 14TH: Pay vendor participation fee
OCT 19TH: Mandatory virtual vendor meetup
OCT 28TH: Product/market photo shoot (with Marianne Rothbauer).
NOV 1ST (tentative): Tickets on sale to the mailing list
NOV 3RD (tentative): Tickets on sale to the public (limited quantities).
NOV 16TH: Virtual vendor information meetup
NOV 26TH (8AM): LOAD-IN STARTS
NOV 26-27: Shopping + selling!
NOV 27TH (6-10PM): Tear down and load out.

WHERE IS HOLIYAY IRL BEING HELD?

To host an indoor market in November, the biggest consideration for a venue is space to offer wide aisles and room for physical distancing. We are renting 30,000 sq/ft at the EY Centre. Not only is there enough indoor space, there are 1800 parking spots on site, easy access via transit. Or its a quick taxi ride up the airport parkway from downtown.

This also allows us to offer vendors a full 10x10 vendor space.

WHAT IS THE COST TO PARTICIPATE AS AN IRL VENDOR?

We have budgeted to keep this as affordable as possible (while renting one of the most expensive venues in Ottawa. It isn't cheap to rent 30,000 sq/ft! lol) 

The vendor fee is $289 + HST  for a standard 10x10 booth. This works out to $19.50/hour (which is a $5 premium for peak holiday season). It is $2.95 sq/ft which is an incredible value for prime retail shopping exposure to your brand.

It is $550 + HST for a double 10x20 booth. Prime front of show + front corner booths are a + $75 premium.

WHAT IF THE IRL MARKET GETS CANCELLED?

We can do all we can that is within our control to keep the craft tretail experience a safe environment for our vendors, shoppers and volunteers. There is however out of our control when it comes to government regulations and public health policy.

Should the market cancel because of any reason (covid19, inclement weather etc) you will be refunded 70% of the vendor fee (we can refund this when we receive the refund from the venue). The 30% deposit will cover the costs of non-refundable expenses that we incur for a market.

The 30% deposit will also be the participation fee for the virtual market (if the irl market is cancelled we will be shifting the market to virtual).

OK, SO IT GOT CANCELLED (BOOOO). WHAT DOES THE VIRTUAL MARKET ENTAIL?

If 2020 taught us anything, it was to take on virtual spaces with confidence! It doesn't intimidate us the way it did in 2019.

DO I HAVE TO BE VACCINATED TO BECOME A VENDOR?

Let me preface this by saying we are fully vaxed, and we are still reconciling what our feelings are about vaccine passports. Vaccine passports are out of our control, and is policy from the provincial government, local public health authorities and our venue.

If I had to take a guess, I would say yes. By the end of November any customer facing persons will have to be vaccinated (unless you are exempted for medical reasons).

This is a polarizing public issue and there are strong beliefs on both sides. We apologize if this upsets any of our vendors or shoppers- these policies are out of our control.

HOW DO I BECOME A VENDOR?

We are accepting applications NOW! Please follow the link to apply. Applications close on Monday, October 4th at 11:59pm.

APPLY HERE

WHAT ELSE CAN WE EXPECT AT THE CRAFT RETAIL EXPERIENCE?

We are planning some really cool #covidsafe elements to the craft retail experience that you can engage with.

  • Contactless santa photos
  • Photography mini-sessions with a local photographer
  • Local DJ tunes
  • Live art activation
  • Food + drink
  • Local SWAG

WHAT TYPE OF COVID19 PROTOCOLS WILL YOU HAVE IN PLACE?

Covid19 safety is top of mind as we approach our first indoor shopping experience. We believe it is our social responsibility to create a safe environment. We will be following all provincial, local, and venue guidelines.

  • Physical distancing will be in place. Staying within your own pod of shoppers.
  • Our aisles will be 12-15 feet wide which allows ample room to move around between vendors.
  • Pre-purchased tickets to shop will allow us to contact trace.
  • Respecting all contact guidelines at each makers table (ie: some vendors may not want you to touch their table/goods etc).
  • Directional signage.
  • Hand-anitization stations.
  • Masks mandatory when in a vendor booth.
  • No walking with food/drink (must be seated).
  • Not being able to attend should you not pass the public health screening test. 
  • Vendors will have to do the OPH screening test both days. 

VACCINE PASSPORTS: Like we said above, we will comply with all ontario government, Ottawa public health and venue guidelines and policies. 

DO SHOPPERS HAVE TO BUY TICKETS?

Yes, there will be an entry fee (price TBD, but we will be keeping it in the $4-6 range. This will go to cover the costs of this retail experience. This includes an Ottawa surcharge fee that applies to all ticketed events (a $1.50 per attendee) that goes directly to the City of Ottawa. 

Should Holiyay be cancelled we will offer a ticket refund should you want one, or you may use the ticket towards our spring 2022 craft retail experience.

At this time we anticipate that all shoppers will need to pre-purchase a ticket. This will allow us to monitor capacity, and also contact trace as we will be able to have shoppers contact information and when they shopped on-file. We don not anticipate that tickets will be available at the door.

DO YOU HAVE ANY SCHOLARSHIPS?

We do!

At the beginning of the pandemic we did fundraising for scholarships. We have 2 full scholarships for a FREE booth, and 2 x 50% off booths.

We know that the pandemic has hurt makers and small businesses in different ways. Wether you had to temporarily shut down, have experienced a shortage in supplies that impacted your sales, or had to stay home to school children (taking valuable time away for your business). Maybe you just couldn't figure out online.

You must have experienced a 50% drop in sales from 2019 to 2020/2021 to apply. We truly ask that you only apply for this if you need it. We want to support makers to get back to business who need it the most.

Please indicate in the application that you are interested in applying to the scholarship, and we will send you a link to provide more information. All information on sales will be kept confidential within our organization.

WHEN WILL WE GET CONFIRMATION OF ACCEPTANCE?

We hate the word unprecedented. But that's exactly what this is. We have never had to come back to IRL like this before. For this reason, we are not comfortable putting forward a $10,000+ deposit for a venue until we know we have enough vendors to host a finanicially successful in-person retail experience. We reserve the right to cancel the event at any time prior to taking payment from vendors.

Should we make the decision to cancel, we will consider the applications for IRL to be applicable to a virtual event.

APPLY HERE

Still have a question? Email hello@freewheelingcraft.com