Basically, the most effective natural deodorant ever made (just ask our moms!)
routine's effectiveness and commitment to maintain a deep connection to local community has resulted in a word of mouth, sought after destination product with a loyal fan following. Ethically crafted with the health of the planet and its roommates as priority, routine was created by sisters Neige and Pippa at the base of the Rocky Mountains in beautiful Calgary, Canada.
routine.is and will always be made in Canada.
routine.contains only clean, wholesome ingredients. No nasty aluminum zirconium, aluminum chlorohydrate, parabens, triclosan, or propylene glycol because we love all the people and why would we put that in anyone's products!?
routine.is applied with your clean fingers (or a tiny, clean spoon if you'd prefer).
This alternative application method eliminates the possibility for the bacteria from your armpits to contaminate the product (as opposed to the conventional stick method) in turn, making it effective to the very bottom of the jar. Hooray!
So, we say love up your armpits! It's okay to touch them- they're a part of you and you're beautiful! Your armpits don't want to be a source of shame anymore! They want to be included and sit at the cool table and be a part of your club!
Each jar last 3-6 months with regular use (shelf life is 12 months once opened).
Tested on friends, never animals.
Neige and Pippa are two sisters who love smelling awesome, naturally! Neige has made natural products for years and began to make deodorant in 2006 out of necessity when she couldn't find an effective natural deodorant and wanted to avoid chemicals. Pippa started using the product and made it known that Neige couldn't keep the secret to herself. Through a partnership, they decided to share this healthy and truly effective miracle with the world. Routine was born in January, 2012: all natural ingredients and scented with pure essential oils and delicious edible, organic, flavor oils. We are delighted you've found routine and hope you love it as much as we do!